Effect of National Strategy Implementation on Competitiveness: A Case Study of Kenya’s Trade International Marketing and Investment Strategies
- Details
- Parent Category: Journal Mega Content
- Category: IJBPM Articles
- Created on Friday, 02 December 2016 12:25
- Last Updated on Friday, 02 December 2016 12:25
- Published Date
- Written by Rose KaMacharia
- Hits: 2030
Ganesh P. Pokhariyal and O. yalla.
Abstract
The relationship between strategy implementation and Kenya‟s competitiveness has been studied in the paper. Data was collected from 75 respondents in the trade, tourism and industry sectors. Significant relationship was found to exist between Product strategy, International Market strategy, Investment strategy, Strategic review and Kenya‟s competitiveness in that order.