Effect of National Strategy Implementation on Competitiveness: A Case Study of Kenya’s Trade International Marketing and Investment Strategies

Details

Parent Category: Journal Mega Content

Category: IJBPM Articles

Created on Friday, 02 December 2016 12:25

Last Updated on Friday, 02 December 2016 12:25

Published Date

Written by Rose KaMacharia

Hits: 2029

Ganesh P. Pokhariyal and O. yalla.

Abstract

The relationship between strategy implementation and Kenya‟s competitiveness has been studied in the paper. Data was collected from 75 respondents in the trade, tourism and industry sectors. Significant relationship was found to exist between Product strategy, International Market strategy, Investment strategy, Strategic review and Kenya‟s competitiveness in that order.

Full Text [PDF]