Effect of National Strategy Implementation on Competitiveness: A Case Study of Kenya’s Trade International Marketing and Investment Strategies

Ganesh P. Pokhariyal and O. yalla.

Abstract

The relationship between strategy implementation and Kenya‟s competitiveness has been studied in the paper. Data was collected from 75 respondents in the trade, tourism and industry sectors. Significant relationship was found to exist between Product strategy, International Market strategy, Investment strategy, Strategic review and Kenya‟s competitiveness in that order.

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